Saturday, July 3, 2010

Chic bottoms

I was an advertising and public relations major in college. In exploring these two fields of study, I discovered that I had some skill for PR...and little to no skill in advertising. At least not for the creative side of it. But I have a huge appreciation for it. And I would like to pat the creator of this commercial on the back:

The tagline at the end is simply brilliant. I wasn't even sure this was a legitimate product until I saw a behind-the-scenes story on the making of the ad on The Today Show. Did you know they use butt doubles? Yeah, for the close-up butt shots, it's not the same little blonde kid. That's awesome.

Jen, I implore you to please get your hands on some of these while supplies last. I want my nephew to be this cool.

Now when there's a lull in your Fourth of July BBQ conversation, you can discuss the virtues of jean diapers. You're welcome. Have a great weekend!


  1. LOL. This product is ridiculous, but the commercial is brilliant! I saw it on TV last week and thought it was a joke at first (like one of those SNL spoofs). Love it!

  2. Thank you, Jenny, for thinking they are ridiculous!! John and I laugh and roll our eyes when we see these diapers! I do like the commercial though.

  3. I'm going to buy some of these to keep at my house so baby can be "cool in blue" when he comes over. Mom/Expectant Grammy